Facebook Writer Content Types¶

Comprehensive guide to all Facebook content types supported by ALwrity Facebook Writer, including detailed specifications, use cases, and optimization strategies.

Overview¶

Facebook Writer supports a comprehensive ecosystem of content types, from traditional posts to advanced multimedia formats. Each content type is optimized for Facebook's algorithm and audience behavior patterns.

Core Content Types¶

Facebook Posts¶

Standard Posts¶

Traditional Facebook posts with text, images, and links optimized for maximum engagement.

Specifications: - Character Limit: 63,206 characters - Optimal Length: 100-150 words for engagement - Image Formats: JPG, PNG, GIF (up to 4MB) - Video Support: Up to 240 minutes, various formats

Content Structure:

{
  "hook": "Attention-grabbing opening (first 20 words)",
  "body": "Main content with value proposition",
  "call_to_action": "Clear next step for readers",
  "hashtags": "2-3 relevant hashtags",
  "visual_element": "Image or video that supports the message"
}

Optimization Strategies: - Hook Strength: First 20 words determine 80% of engagement - Value First: Provide immediate value before asking for engagement - Question Integration: Include questions to boost comments by 40% - Timing: Post when audience is most active (typically weekdays 2-4 PM)

Link Posts¶

Posts that drive traffic to external content with compelling link previews.

Best Practices: - Compelling Hook: Make the link preview irresistible - Value Proposition: Clearly state what readers will gain - Trust Signals: Include credibility indicators - Mobile Optimization: Ensure link works perfectly on mobile

Facebook Stories¶

Ephemeral Content¶

15-second temporary content designed for immediate engagement and community building.

Story Types:

Interactive Stories¶

{
  "type": "interactive",
  "elements": [
    {
      "type": "question",
      "question": "What's your biggest remote work challenge?",
      "sticker_style": "modern_minimal"
    },
    {
      "type": "poll",
      "question": "Coffee first or straight to work?",
      "options": ["Coffee ☕", "Work 💼"],
      "colors": ["#8B4513", "#4A90E2"]
    }
  ],
  "background": "gradient_sunset",
  "music": "upbeat_motivational"
}

Countdown Stories¶

Build anticipation for upcoming events, launches, or deadlines.

Use Cases: - Product launches - Event promotions - Limited-time offers - Seasonal campaigns

Q&A Stories¶

Live interaction features for community engagement.

Implementation: - Question Submission: Allow audience to submit questions - Live Responses: Answer questions in real-time - Follow-up Content: Create posts from popular questions

Facebook Reels¶

Short-Form Video Content¶

15-60 second videos optimized for Facebook's algorithm and mobile viewing.

Technical Specifications: - Duration: 15 seconds to 10 minutes (Reels optimized for 15-60 seconds) - Aspect Ratio: 9:16 (vertical) recommended - Resolution: 720p minimum, 1080p optimal - Format: MP4 preferred - File Size: Up to 4GB

Reel Content Strategy¶

Hook-Driven Structure¶

Seconds 0-3: Hook (80% of view decisions made here)
Seconds 3-8: Build interest and value
Seconds 8-12: Call to action or key takeaway
Seconds 12+: End screen with engagement prompt

Content Categories¶

Educational Reels: - How-to tutorials - Industry insights - Skill-building content - Problem-solution format

Entertainment Reels: - Behind-the-scenes content - Fun challenges - Brand personality showcases - User-generated content highlights

Promotional Reels: - Product demonstrations - Feature spotlights - Customer testimonials - Limited-time offers

Reel Optimization¶

Algorithm Factors: - Watch Time: Complete views heavily weighted - Engagement: Likes, comments, shares, saves - Re-shareability: Content that viewers want to share - Audio Quality: Clear audio with trending sounds - Thumbnail Appeal: Compelling first frame

Performance Metrics: - Average View Duration: Target 80% of video length - Engagement Rate: Comments + shares per 1000 views - Completion Rate: Percentage who watch to end - Share Rate: How often content is shared

Carousel Posts¶

Multi-Image Storytelling¶

Up to 10 images in a single post that tell a progressive story or showcase multiple items.

Carousel Structure:

{
  "cover_slide": {
    "image": "attention_grabbing_image.jpg",
    "text": "Hook and main value proposition",
    "cta": "Swipe to see more"
  },
  "content_slides": [
    {
      "image": "feature_1.jpg",
      "text": "Feature explanation",
      "position": 1
    },
    {
      "image": "benefit_2.jpg",
      "text": "Benefit demonstration",
      "position": 2
    }
  ],
  "end_slide": {
    "image": "cta_image.jpg",
    "text": "Final call to action",
    "link": "https://example.com/action"
  }
}

Storytelling Frameworks¶

Problem-Solution-Benefit (PSB)¶

Problem: Identify audience pain point
Solution: Present your offering
Benefit: Show transformation/results

Before-After-Results (BAR)¶

Before: Show current state/challenge
After: Demonstrate improvement
Results: Quantify the outcomes

Feature-Benefit-Proof (FBP)¶

Feature: Explain capability
Benefit: Show value to user
Proof: Provide evidence/validation

Advanced Content Types¶

Event Content¶

Event Promotion Posts¶

Comprehensive event marketing content that drives attendance and engagement.

Event Content Components:

{
  "event_description": {
    "title": "Strategic Planning Workshop",
    "date_time": "2024-02-15 14:00-17:00 EST",
    "location": "Virtual + In-person options",
    "target_audience": "Senior executives and managers"
  },
  "promotional_copy": {
    "hook": "Transform your strategic planning process",
    "value_proposition": "Learn proven frameworks from industry leaders",
    "social_proof": "Join 500+ executives who've improved their planning",
    "scarcity": "Limited to 50 participants"
  },
  "engagement_elements": {
    "questions": ["What are your biggest strategic planning challenges?"],
    "polls": ["Virtual or in-person?"],
    "rsvp_cta": "Reserve your spot now"
  }
}

Event Series Content¶

Multi-part content leading up to and following events.

Pre-Event Content: - Teaser announcements - Speaker introductions - Topic previews - Registration drives

During-Event Content: - Live updates - Key takeaway highlights - Audience interaction - Photo/video shares

Post-Event Content: - Session summaries - Key insights - Attendee testimonials - Next event previews

Group Content¶

Community Engagement Posts¶

Content specifically optimized for Facebook Groups and community building.

Group Post Types:

Discussion Starters¶

{
  "post_type": "discussion_starter",
  "goal": "community_engagement",
  "structure": {
    "question": "What's your experience with [topic]?",
    "context": "Share your insights and learn from others",
    "engagement_prompt": "Reply below with your thoughts!"
  },
  "moderation_tips": {
    "encourage_responses": true,
    "highlight_valuable_answers": true,
    "create_follow_up_threads": true
  }
}

Resource Shares¶

Valuable content that provides immediate value to group members.

Resource Categories: - Industry reports and research - Tool recommendations - Best practice guides - Educational content - Networking opportunities

Member Spotlights¶

Content that highlights community members and their achievements.

Spotlight Structure: - Member introduction - Achievement highlights - Community contribution - Call for congratulations

Page Optimization Content¶

About Section Content¶

Professional page descriptions that establish credibility and attract followers.

About Section Components:

{
  "company_overview": "Clear description of what you do",
  "unique_value_proposition": "What makes you different",
  "target_audience": "Who you serve",
  "key_achievements": "Credibility indicators",
  "call_to_action": "What you want visitors to do"
}

Bio Optimization¶

Concise, compelling bio content that converts visitors to followers.

Bio Best Practices: - Character Limit: 101 characters for full display - Hook First: Start with attention-grabber - Value Proposition: Clear benefit or unique angle - Call to Action: Encourage following or visiting

Advertising Content¶

Facebook Ad Copy¶

Compelling advertising copy optimized for Facebook's ad platform and algorithm.

Ad Copy Frameworks:

Awareness Ads¶

{
  "objective": "brand_awareness",
  "structure": {
    "hook": "Did you know that...",
    "insight": "Industry statistic or trend",
    "question": "Have you experienced this?",
    "cta": "Learn more about our solution"
  },
  "creative_elements": {
    "image": "Problem/solution visual",
    "headline": "Attention-grabbing statement",
    "description": "Value proposition explanation"
  }
}

Consideration Ads¶

Focus on educating prospects about solutions and building interest.

Content Strategy: - Problem identification - Solution explanation - Social proof inclusion - Soft call-to-action

Conversion Ads¶

Direct response ads focused on driving immediate actions.

Optimization Elements: - Clear value proposition - Urgency or scarcity - Strong call-to-action - Trust indicators

Multimedia Integration¶

Image Optimization¶

Facebook Image Specifications¶

{
  "feed_images": {
    "aspect_ratio": "1.91:1 to 4:5",
    "recommended": "1200 x 628 pixels",
    "minimum": "600 x 314 pixels"
  },
  "story_images": {
    "aspect_ratio": "9:16",
    "recommended": "1080 x 1920 pixels",
    "format": "JPG or PNG"
  },
  "carousel_images": {
    "aspect_ratio": "1:1",
    "recommended": "1080 x 1080 pixels",
    "multiple_images": "Up to 10 images"
  }
}

AI-Generated Image Optimization¶

Relevance: Images must directly support content message
Quality: High-resolution, professional appearance
Brand Consistency: Colors, style, and tone alignment
Platform Optimization: Formatted for Facebook's display requirements

Video Content¶

Video Format Optimization¶

{
  "reels": {
    "duration": "15-60 seconds optimal",
    "aspect_ratio": "9:16",
    "resolution": "1080p recommended",
    "frame_rate": "30 fps",
    "bitrate": "8-12 Mbps"
  },
  "feed_videos": {
    "duration": "1-15 minutes optimal",
    "aspect_ratio": "16:9 or 1:1",
    "resolution": "1080p recommended",
    "file_size": "Up to 4GB"
  }
}

Video Content Strategy¶

Hook First: First 3 seconds determine 70% of completion
Value Delivery: Provide immediate value or entertainment
Pacing: Maintain viewer attention throughout
Call to Action: Clear next steps at video end

Performance Optimization¶

Algorithm Understanding¶

Facebook Algorithm Factors¶

{
  "primary_factors": {
    "engagement_rate": "Likes, comments, shares, saves",
    "watch_time": "How long people watch videos",
    "interaction_quality": "Meaningful vs. passive engagement",
    "relevance": "Content alignment with user interests",
    "recency": "How recently content was posted"
  },
  "secondary_factors": {
    "content_type": "Video performs better than text",
    "creator_history": "Consistent quality and posting",
    "community_interaction": "Group and page engagement",
    "external_signals": "Links and mentions from other platforms"
  }
}

Content Performance Prediction¶

AI-Powered Analytics¶

class ContentPerformancePredictor:
    async def predict_facebook_performance(
        self,
        content: str,
        content_type: str,
        audience_segment: str,
        posting_time: datetime
    ) -> PerformancePrediction:

        # Analyze content characteristics
        content_features = await self._extract_content_features(content)

        # Audience behavior analysis
        audience_insights = await self._analyze_audience_segment(audience_segment)

        # Platform algorithm factors
        algorithm_weights = await self._get_algorithm_weights(content_type)

        # Time optimization
        timing_score = await self._calculate_timing_optimization(posting_time)

        # Machine learning prediction
        prediction = await self.ml_model.predict({
            **content_features,
            **audience_insights,
            **algorithm_weights,
            "timing_score": timing_score
        })

        return PerformancePrediction(
            engagement_rate=prediction.engagement_rate,
            reach_potential=prediction.reach,
            viral_potential=prediction.virality,
            optimal_posting_time=prediction.best_time,
            content_improvements=prediction.suggestions
        )

A/B Testing Framework¶

Content Optimization Testing¶

{
  "test_configuration": {
    "test_name": "headline_optimization_test",
    "variants": [
      {
        "name": "variant_a",
        "headline": "5 Ways to Improve Your Productivity",
        "content_type": "listicle"
      },
      {
        "name": "variant_b",
        "headline": "The Productivity Secrets Nobody Talks About",
        "content_type": "mystery_teaser"
      }
    ],
    "audience_split": "50/50",
    "test_duration": "7_days",
    "success_metric": "engagement_rate",
    "minimum_sample_size": 1000
  }
}

API Integration Examples¶

Generate Optimized Facebook Post¶

POST /api/facebook-writer/post/generate

{
  "topic": "New Product Launch",
  "content_type": "announcement",
  "audience": "existing_customers",
  "platform_optimization": {
    "algorithm_focus": "engagement",
    "posting_strategy": "peak_times"
  },
  "multimedia": {
    "include_image": true,
    "image_style": "professional_modern"
  },
  "engagement_elements": {
    "include_question": true,
    "add_poll": false
  }
}

Create Facebook Reel¶

POST /api/facebook-writer/reel/generate

{
  "topic": "Quick Social Media Tips",
  "duration": "30_seconds",
  "style": "educational_entertaining",
  "hook_type": "question",
  "target_audience": "small_business_owners",
  "music_preference": "upbeat_motivational"
}

Generate Event Promotion Content¶

POST /api/facebook-writer/event/generate

{
  "event_details": {
    "name": "Digital Marketing Masterclass",
    "date": "2024-02-20T14:00:00Z",
    "type": "webinar",
    "price": 49
  },
  "content_strategy": "conversion_focused",
  "include_social_proof": true,
  "urgency_elements": "limited_seats"
}

Best Practices by Content Type¶

Posts¶

Hook First: Start with compelling question or statement
Value Delivery: Provide immediate benefit
Engagement Question: Include question to boost comments
Visual Support: Always include relevant image
Hashtag Strategy: 2-3 relevant hashtags maximum

Stories¶

Ephemeral Mindset: Content for immediate consumption
Interactive Elements: Include polls, questions, or quizzes
Series Approach: Create story series for deeper engagement
Behind-the-Scenes: Show authentic, unpolished content
Call to Action: Clear next steps for viewers

Reels¶

Hook Immediately: First 3 seconds are critical
Value Fast: Deliver benefit quickly
Trending Audio: Use popular sounds when relevant
Text Overlays: Include captions for accessibility
End Screen CTA: Strong call-to-action at video end

Carousels¶

Story Arc: Logical progression across slides
Visual Consistency: Maintain design consistency
One Idea Per Slide: Avoid information overload
Progressive Disclosure: Build toward conclusion
Clear CTA: Obvious final call-to-action

Success Metrics¶

Content Performance Tracking¶

{
  "content_metrics": {
    "engagement_rate": "(likes + comments + shares + saves) / reach × 100",
    "amplification_rate": "shares / impressions × 100",
    "click_through_rate": "link clicks / impressions × 100",
    "video_view_rate": "video views / impressions × 100",
    "completion_rate": "watches to end / video views × 100"
  },
  "audience_metrics": {
    "reach_growth": "New audience reached vs. previous period",
    "follower_quality": "Engagement rate of new followers",
    "demographic_match": "How well audience matches target",
    "interaction_depth": "Comments per post, responses to comments"
  }
}

Optimization Goals¶

Engagement Rate: Target 3-5% for organic content
Video Completion: Target 70%+ completion rate for reels
Share Rate: Target 0.5-1% share rate for highly shareable content
Click Rate: Target 1-2% click-through rate for link posts

Back to Overview Migration Guide