Social Optimizer User Guide¶

Social Optimizer automatically resizes and optimizes images for all major social media platforms. This guide covers platform formats, crop modes, and batch export functionality.

Overview¶

Social Optimizer eliminates the manual work of resizing images for different platforms. Upload one image and get optimized versions for Instagram, Facebook, LinkedIn, Twitter, YouTube, Pinterest, and TikTok - all in one click.

Key Features¶

7 Platform Support: Instagram, Facebook, Twitter, LinkedIn, YouTube, Pinterest, TikTok
Multiple Formats per Platform: Choose from various format options
Smart Cropping: Preserve important content with intelligent cropping
Safe Zones: Visual overlays for text-safe areas
Batch Export: Generate optimized versions for multiple platforms simultaneously
Individual Downloads: Download specific formats as needed

Getting Started¶

Navigate to Image Studio from the main dashboard
Click on Social Optimizer or go directly to /image-studio/social-optimizer
Upload your source image to begin

Basic Workflow¶

Upload Source Image: Select the image you want to optimize
Select Platforms: Choose one or more platforms
Choose Formats: Select specific formats for each platform
Set Options: Configure crop mode and safe zones
Optimize: Click "Optimize Images" to process
Review Results: View optimized images in grid
Download: Download individual or all optimized images

Supported Platforms¶

Instagram¶

Available Formats: - Feed Post (Square): 1080x1080 (1:1) - Standard square posts - Feed Post (Portrait): 1080x1350 (4:5) - Vertical posts - Story: 1080x1920 (9:16) - Instagram Stories - Reel: 1080x1920 (9:16) - Reel covers

Best For: Visual content, product showcases, brand posts

Facebook¶

Available Formats: - Feed Post: 1200x630 (1.91:1) - Standard feed posts - Feed Post (Square): 1080x1080 (1:1) - Square posts - Story: 1080x1920 (9:16) - Facebook Stories - Cover Photo: 820x312 (16:9) - Page cover photos

Best For: Business pages, community posts, announcements

Twitter/X¶

Available Formats: - Post: 1200x675 (16:9) - Standard tweets - Card: 1200x600 (2:1) - Twitter cards - Header: 1500x500 (3:1) - Profile headers

Best For: News, updates, engagement posts

LinkedIn¶

Available Formats: - Post: 1200x628 (1.91:1) - Standard LinkedIn posts - Post (Square): 1080x1080 (1:1) - Square posts - Article: 1200x627 (2:1) - Article cover images - Company Cover: 1128x191 (4:1) - Company page banners

Best For: Professional content, B2B marketing, thought leadership

YouTube¶

Available Formats: - Thumbnail: 1280x720 (16:9) - Video thumbnails - Channel Art: 2560x1440 (16:9) - Channel banners

Best For: Video content, channel branding

Pinterest¶

Available Formats: - Pin: 1000x1500 (2:3) - Standard pins - Story Pin: 1080x1920 (9:16) - Pinterest Stories

Best For: Visual discovery, product showcases, tutorials

TikTok¶

Available Formats: - Video Cover: 1080x1920 (9:16) - Video thumbnails

Best For: Short-form video content, trends

Crop Modes¶

Social Optimizer offers three crop modes to handle different aspect ratios:

Smart Crop¶

Purpose: Preserve important content with intelligent cropping

How It Works: - Analyzes image composition - Identifies important elements - Crops to preserve focal points - Maintains visual balance

When to Use: - Images with clear subjects - Product photography - Portraits - When content preservation is priority

Best For: Most use cases, especially when you want to preserve important elements

Center Crop¶

Purpose: Crop from the center of the image

How It Works: - Crops from image center - Maintains aspect ratio - Simple and predictable

When to Use: - Centered compositions - Symmetrical images - When center content is most important

Best For: Centered subjects, symmetrical designs

Fit¶

Purpose: Fit image with padding if needed

How It Works: - Fits entire image within dimensions - Adds padding if aspect ratios don't match - Preserves full image content

When to Use: - When you need the full image - Complex compositions - When padding is acceptable

Best For: Images where full content is essential

Safe Zones¶

Safe zones indicate areas where text will be visible and not cut off on different platforms.

What Are Safe Zones?¶

Safe zones are visual overlays that show: - Text-Safe Areas: Where text will be visible - Platform-Specific: Different zones for each platform - Visual Guides: Help you position important content

Using Safe Zones¶

Enable Safe Zones: Toggle "Show Safe Zones" option
View Overlays: See safe zone boundaries on optimized images
Position Content: Ensure important elements are within safe zones
Text Placement: Place text within safe zones for visibility

Platform-Specific Safe Zones¶

Each platform has different safe zone requirements: - Instagram Stories: Top 25%, bottom 15% safe zones - Facebook Stories: Similar to Instagram - YouTube Thumbnails: Center area for text - Pinterest Pins: Top and bottom safe zones

Batch Export¶

Generate optimized versions for multiple platforms in one operation:

How to Use¶

Select Multiple Platforms: Check boxes for desired platforms
Choose Formats: Select formats for each platform
Set Options: Configure crop mode and safe zones
Optimize: Click "Optimize Images"
Review Grid: See all optimized images in grid view
Download All: Use "Download All" button for bulk download

Use Cases¶

Multi-Platform Campaigns: One image for all platforms
Time Saving: Generate all sizes at once
Consistency: Same image across platforms
Efficiency: Single operation for multiple exports

Best Practices¶

For Multi-Platform Campaigns¶

Start with High Resolution: Use high-quality source images
Select All Platforms: Generate for all relevant platforms
Use Smart Crop: Preserve important content
Enable Safe Zones: Ensure text visibility
Review All Formats: Check each optimized version

For Platform-Specific Content¶

Choose Single Platform: Focus on one platform
Select Best Format: Choose format that matches content
Optimize Crop Mode: Use appropriate crop mode
Test Display: Verify on actual platform

For Product Photography¶

Use Smart Crop: Preserve product details
Enable Safe Zones: Keep products visible
Multiple Formats: Generate for different use cases
High Quality Source: Start with high-resolution images

Batch Export: Generate for all platforms at once
Consistent Branding: Use same image across platforms
Format Selection: Choose formats that match content type
Safe Zones: Ensure text and branding are visible

Troubleshooting¶

Common Issues¶

Images Look Cropped Wrong: - Try different crop mode (Smart vs Center vs Fit) - Check source image composition - Adjust crop mode based on content - Use Fit mode if full image is needed

Text Gets Cut Off: - Enable safe zones to see text-safe areas - Reposition content within safe zones - Use Fit mode to preserve full image - Check platform-specific requirements

Quality Issues: - Use high-resolution source images - Check optimized image dimensions - Verify platform requirements - Consider upscaling source image first

Slow Processing: - Multiple platforms take longer - Large source images increase processing time - Check internet connection - Processing is typically fast (<10 seconds)

Getting Help¶

Check platform-specific tips above
Review the Workflow Guide for common workflows
See Implementation Overview for technical details

Cost Considerations¶

Social Optimizer is included in Image Studio operations: - No Additional Cost: Part of standard Image Studio features - Efficient Processing: Optimized for performance - Batch Savings: Process multiple platforms in one operation

Next Steps¶

After optimizing images in Social Optimizer:

Download: Save optimized images
Organize: Save to Asset Library for easy access
Use: Upload to your social media platforms
Track: Monitor performance across platforms

For technical details, see the Implementation Overview. For API usage, see the API Reference.